Social media and good governance in the Niger Delta Region of Nigeria.

Authors

  • Ndum Victor Etim Institute of Public Policy and Administration, University of Calabar Author
  • Awunghe Achu Ayuk Department of Criminology, University of Calabar Author
  • Edem Asuquo Ebong Institute of Public Policy and Administration, University of Calabar Author

Keywords:

Social Media, Facebook, WhatsApp, Instagram, Good Governance, Niger Delta, Nigeria

Abstract

This study examined the relationship between social media platforms and good governance practices in the Niger Delta Region of Nigeria, with specific focus on Cross River, Akwa Ibom, and Rivers States. Attention was given to how Facebook, WhatsApp, and Instagram influence governance indicators such as accountability, transparency, citizens’ participation, and the rule of law. A descriptive survey research design was adopted, while data were collected from 400 respondents selected through a multistage sampling technique. Primary data were obtained through a structured questionnaire titled Social Media and Good Governance Questionnaire (SMGGQ), while Pearson Product Moment Correlation Coefficient was used to test the hypotheses at a 0.05 level of significance. Findings revealed that Facebook usage has a significant positive relationship with good governance through enhanced public interaction and information sharing. WhatsApp recorded the strongest positive relationship with good governance due to its effectiveness in grassroots mobilization and civic communication. Instagram also showed a significant relationship with good governance, particularly in awareness creation and youth engagement. The findings further indicated that social media-related challenges such as misinformation, fake news, and political manipulation negatively affect governance outcomes. The paper concluded that social media platforms have become important instruments for promoting accountability, transparency, and citizens’ participation in the Niger Delta Region of Nigeria. It therefore recommended stronger digital engagement between government institutions and citizens, increased digital literacy, and improved measures for regulating misinformation on social media platforms.

Downloads

Download data is not yet available.

References

1. Abidin, C. (2020). Internet celebrity: Understanding fame online. Emerald Publishing.

2. Adebayo, T., & Olalekan, A. (2021). Social media and democratic participation in Nigeria. Journal of African Media Studies, 13(2), 145–159.

3. Ajao, O., & Oladele, T. (2022). Social media activism and youth participation in Nigeria. Journal of African Digital Studies, 5(1), 33–49.

4. Akpan, U., & Effiong, E. (2021). Governance challenges and democratic development in the Niger Delta region of Nigeria. African Journal of Political Science and International Relations, 15(4), 88–102.

5. Appel, G., Grewal, L., Hadi, R., & Stephen, A. T. (2020). The future of social media in marketing. Journal of the Academy of Marketing Science, 48(1), 79–95.

6. Boulianne, S. (2020). Twenty years of digital media effects on civic and political participation. Communication Research, 47(7), 947–966.

7. Boulianne, S., & Theocharis, Y. (2020). Young people, digital media, and engagement. Social Media + Society, 6(1), 1–13.

8. Castells, M. (2020). The rise of the network society. Wiley-Blackwell.

9. Church, K., & de Oliveira, R. (2019). What’s up with WhatsApp? Comparing mobile instant messaging behaviors with traditional SMS. Mobile HCI Journal, 23(2), 1–17.

10. Duffy, A., Tandoc, E., & Ling, R. (2019). Too good to be true, too good not to share: The social utility of fake news. Information, Communication & Society, 22(13), 1–17.

11. Eze, C., & Nwankwo, B. (2022). Digital communication and political engagement among Nigerian youths. Journal of Contemporary African Studies, 40(3), 312–328.

12. Guess, A., Nagler, J., & Tucker, J. (2019). Less than you think: Prevalence and predictors of fake news dissemination on Facebook. Science Advances, 5(1), 1–8.

13. Habermas, J. (2019). The structural transformation of the public sphere. Polity Press.

14. Highfield, T., & Leaver, T. (2019). Instagrammatics and digital politics. Media, Culture & Society, 41(7), 1–18.

15. Ibraheem, T., & Garba, S. (2021). Social media and political engagement in Nigeria. Journal of African Media Studies, 13(2), 201–218.

16. Kaplan, A. M., & Haenlein, M. (2019). Users of the world, unite! The challenges and opportunities of social media. Business Horizons, 62(1), 5–17.

17. Katz, J. E., & Goktas, B. (2020). Mobile communication and social change. Journal of Digital Communication, 12(1), 45–60.

18. Loader, B. D., Vromen, A., & Xenos, M. A. (2019). The networked young citizen: Social media, political participation and civic engagement. Information, Communication & Society, 22(3), 1–18.

19. Marwick, A. (2021). Instagram and contemporary visual culture. Polity Press.

20. Mergel, I. (2019). Social media institutionalization in the public sector: Adoption, implementation, and role in government. Government Information Quarterly, 36(4), 1–10.

21. Okoro, J., & Ekanem, S. (2023). Social media platforms and public accountability in Nigeria. International Journal of Public Administration and Management Research, 9(1), 44–59.

22. Olanrewaju, A. S. T., Hossain, M. A., Whiteside, N., & Mercieca, P. (2020). Social media and entrepreneurship research: A literature review. International Journal of Information Management, 50, 90–110.

23. Organisation for Economic Co-operation and Development. (2019). Principles of good governance. OECD.

24. Resende, G., Melo, P., & Sousa, H. (2019). WhatsApp, political communication and elections: A study of misinformation diffusion. Social Network Analysis and Mining, 9(1), 1–15.

25. United Nations Development Programme. (2020). Governance for sustainable development in Africa. UNDP Publishing.

26. United Nations Development Programme. (2020). Governance for sustainable human development. UNDP.

27. Valenzuela, S., Bachmann, I., & Aguilar, M. (2019). Social media and political participation worldwide. Journal of Communication, 69(4), 1–20.

28. World Bank. (2021). Worldwide governance indicators report. World Bank.

Downloads

Published

2026-06-05

Issue

Section

Articles

How to Cite

Social media and good governance in the Niger Delta Region of Nigeria. (2026). Multi-Disciplinary Journal of Research and Development Perspectives, 14(2), 201-211. https://mjrdp-unical.org.ng/index.php/home/article/view/169

Most read articles by the same author(s)

Similar Articles

1-10 of 143

You may also start an advanced similarity search for this article.